Facebook and Instagram remain among some of the most popular advertising channels for digital advertising. Connect with your audience where you share content on a daily basis and see how paid advertising through social media can benefit your organization by increasing brand awareness and site traffic, converting leads into sales, and turning your fans into loyal customers!

Facebook Ads

Largely due to its vast targeting options, Facebook Ads are not just popular, but are an effective platform for paid advertising! Let’s face the facts, there are 2.5 billion people that are active on Facebook! When those people fill out their profiles with information such as where they live, their age, interests, and so on, Facebook allows you as a business owner, to target users based on that collected data. 

Regardless of who your customer is, chances are, they’re on Facebook! Not only are they a member of the Facebook network, but if they’re like most users, they’re checking their Facebook page multiple times a day. 

So, what does that mean for your Facebook ads? The answer is simple; by tapping into Facebook’s targeting options, there is massive potential for you to get your brand in front of your target audience easily and effectively! Not to mention, you can use Facebook Ads to advertise on Instagram as well. 

Instagram Ads

With more than 1 billion active users, Instagram is a leading social media platform that has a diverse online community with unlimited marketing potential. In conjunction with Facebook, digital advertising on Instagram is another highly effective way for your business to connect with potential customers, and achieve company objectives such as; 

  1. Sending traffic to your website

  2. Increasing website conversions

  3. Boosting engagement 

Since you only pay to reach the most valuable potential customers, Facebook, and Instagram advertising is great for your budget, conversions, and return on investment! Facebook’s micro-targeting features allow you to reach your exact target audience. This means that Facebook ads will get your message in front of the people who are most likely to purchase from you. 

As always, it’s important that you understand the ins and outs of Facebook and Instagram ad types and targeting options before you dive in if you want to yield the best results! Connect with our digital advertising experts at D3 to learn more about your business options.