Understanding your Web Site Stats

Urchin stats login and understanding stats jargon
To access the stats enter this URL:
  http://stats.ibstrategies.com/domainname.com
replacing the "domainname.com" with your domain name. One quick report that might give you a head start on creating a spreadsheet is the Annual data. On the left navigation panel: Go to Annual Graph Export. This will give you a text file that you can copy and paste into excel. This will give you hits, pages, etc for each month.

Hits
A "hit" is simply any request to the Web server for any type of file. This can be an HTML page, an image (.jpeg, .gif, .png, etc.), a sound clip, a CGI script, and many other file types. An HTML page can account for several hits: the page itself, each image on the page, and any embedded sound or video clips. Therefore, the number of hits a Web site receives is not a valid popularity gauge, but rather is an indication of server use and loading.

Visitors
A Visitor is defined as a series of hits from any IP address or host separated in time by no more than 30 minutes. This definition assumes a couple of things: ¥ That a hit from the same IP address in under 30 minutes is probably the same person ¥ That a hit from the same IP address separated in time by more than 30 minutes is likely to be a different person, and is counted as such. It's useful to describe what a "Visitor" is not. It is not necessarily a unique person. It is not a unique IP address or host name. It is actually impossible to know these things precisely from a Web server's log files. This is mostly due to the fact that many of the largest Internet access/service providers, such as EarthLink and AOL, recycle IP addresses out of necessity, because they have so many members. Therefore, Visitors are defined according to an industry-standard formula that is reasonably accurate, and will give numbers close to the actual figure for virtually all Web sites.

Pageviews
A "page" is defined as any file dished out by a Web server that would generally be considered a Web document. This includes HTML pages (.html, .htm, .shtml), script-generated pages (.cgi, .asp, .cfm, etc.), and plain-text pages. Image files (.jpeg, .gif, .png, etc.), sound files (.wav, .aiff, etc.), video files (.mov, etc.), and other non-document files do not count as pages. Each time a file defined as a page is served, a Pageview is registered.

Bytes (Transfer / Bandwidth)
A "byte" is a unit of information transferred over a network (or stored on a hard drive or memory). Every Web page, image, or other type of file is composed of some number of bytes. Large files, such as video clips, may be composed of millions of bytes ("megabytes"). Since Web site and server performance is heavily affected by the amount of bytes transferred, and Web hosting providers often charge according to this measure, it is very important for site owners to be aware of and understand. Common terms incorporating the word "byte" are: Kilobytes - one thousand bytes Megabyte - one million bytes Gigabyte - one billion bytes Terabyte - one trillion bytes

Notes
One request for any file on your site is a single "hit". Pageviews narrow down the "hit" list by counting only certain kinds of files- HTML files, Text files, etc. A Visitor is defined as a series of hits from any particular IP address. If 30 minutes or more separates any two hits, two visitors are counted. "Visitors" represents an extrapolated number.

All Web site statistics are slightly inaccurate.

Some visitors' IP addresses may change between visits, and some visitors go through "proxy servers" Ñ computers at large ISPs such as AOL that can "cache" their own copy of your Web site files. For example, it's possible for two AOL users to view your Web site, but for AOL to show the second person a "cached" copy of what the first person saw, without connecting to your site again. That would show as a single visit in the statistics.

In addition, the listings of what IP addresses belong to which ISP, and which country that ISP is in, can sometimes be inaccurate.

Because of potential problems like this, your Web site statistics (like most statistics) should be considered useful information that's fairly accurate, but which might not be correct down to the last detail.

Your web stats are available 24/7 and are updated nightly.