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search engine optimization
Tips for Increasing Your Keyword Density
Because readers skim for keywords, you have to know which keywords and keyword phrases to use so search engines can pick up your articles. Here are a few suggestions to make your web writing higher in keyword density so more readers will click on your articles.
- Keywords - Your first 90 characters of your content should have at least one relevant key word. Also, be sure you to feature your keyword(s) in the first, as well as the last paragraph. It's a good idea to have your keyword or keyword phrases appear about five to six times within the first 100 words of your content. What's more, search engines generally rank your content higher for keywords appearing in the title of your article, as well as in the link texts and close to the start of the body text. In other words, the correct keyword density in the right places can lead to a higher search engine ranking.
- Keyword Phrases - Although most good keyword phrases are between 2-5 words, it's better to have longer keyword phrases than shorter ones, as it's safer to cover all bases. When selecting your keyword phrases, put yourself into the shoes of the readers and ask yourself what they would type in as keywords if they were to search for your topic.
- Targeting Keyword Phrases - You should try to target no more than two or three related key phrases per page of your site. Any more than that, and the purpose of your targeting efforts will be defeated.
- Keyword Density - Search engines calculate the number of keywords in a procedure known as "keyword density". Although you don't want the keyword density of your text to be too low, you also don't want it to be too high as you may be accused of "keyword stuffing." A good keyword density is anywhere between 3%-5%. In other words, 3%-5% of your content is made up of your keywords.
- Keyword Rich URLs - Once you've decided which keywords you are going to target for each page, let me know and we'll change the url and the meta tags behind the scenes as well to reflect that.
- Keyword Notes - Don't forget: search spiders and robots are not intuitive. They are looking for an exact match to the keywords that they are programmed to look for, not something kinda, sorta, maybe. This means that if it works for your site to be listed under "beaded jewelry", you must make absolutely sure that this exact phrase appears generously throughout your site copy on that targeted page. Make it your mission to include whatever your top keyword or phrase is everywhere you possibly can; especially in the first paragraph and headline of your site; the main content area, in other words.
Utilize the Google tool to help identify keyword phrases of importance.
Inbound linking
The links that help in increasing your rankings are inbound, meaning sites linking to you. The more you have of these, the more relevant the search engines believe your site is. Yes - call, email, ask to have a link to your site on their site. Sometimes they will only give you a link if you provide a reciprocal link. We can add these to the area info page of your site. Area info by the way, is a great way to expand your content on your site.
For the link requests, you want to target sites that have a good natural match, either due to product, complementary product, location, lifestyle, etc. Personalize each request and mention the site that you would like a link on. State on your request what page on their site you are requesting a link. If the site has a link request form on it, use it! Ask the person if they have any suggestions for other sites that you might benefit from creating a relationship with. Make it as personalized as possible. Most companies receive several link requests a month and you need to make sure yours gets read.
Analyze Competition:
The help with both selection of keywords and finding inbound links is to analyze your competition, so in the below links - just replace with the full site name and you'll learn quite a bit about any competitors site.
| Operator | Description | Result |
| site: | Indexed page in your site | site:http://www.domainname.com |
| link: | Pages that link to your site's home page | link:http://www.domainname.com |
| cache: | The current cache of your site | cache:http://www.domainname.com |
| info: | Information we have about your site | info:http://www.domainname.com |
| related: | Pages that are similar to your site | related:http://www.domainname.com |
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